Shiny New Object

As the Senior Director and Category Head of P&G ISC Feminine Care, Chetna Soni oversees a team focused on marketing for feminine care products across the Indian subcontinent. Her work is closely interwoven with a campaign to keep girls in school in India, which links to her Shiny New Object: purpose-led brand building. Combining a vocation for being a force for good with a brand’s marketing work is key to driving societal changes, according to Chetna.