Shiny New Object
Episode 123 / Oatly / Michael Lee / Creative Director / “Inmates Running the Asylum”
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:31:57
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Sinopsis
Talking to Oatly’s Creative Director, Michael Lee, is an exercise in thinking differently about marketing and the organisation of a marketing department. His Shiny New Object is very particular: inmates running the asylum, i.e. a marketing team that has full creative control and follows its own instincts.
