Welcome To Theinquisitor Podcast

Eloise Leeson discusses the power of words. We explore linguistics, language, copy writing and what it takes to be an effective word smith. Take a moment to visit your own website home page. Read it as a customer would read it. Do you communicate your relevance, your value quickly and powerfully? Review your last 10 emails to prospects and customers. If you were on the receiving end of your communication, would you get past the first sentence? Make it to the end? Take the desired action you were hoping they would? Do you write with deliberate intent of offering value to your reader, or do you word vomit poorly considered irrelevancies that might be important to you but have little or no intrinsic value to your customers? Most business communication is excruciating and ends up in the bin before the intended reader gets past your headline or first paragraph. Have a listen to what Eloise says and take decisive action to improve all your written communication. People's inboxes are cluttered with noisy, selfish dr