Italian Wine Podcast

Welcome to episode 1158, in which host Polly Hammond interviews Francesco Minetti, this week on Uncorked. In this episode, we welcome Francesco Minetti live from wine2wine 2022. We chat about my favourite topic: profitable digital strategy. Francesco discusses Well Com’s approach to brand building, the pillars that support good decision making, and he shares recommendations for any winery looking to improve their digital presence. If you're interested in learning more about digital marketing, you won't want to miss this episode. Let’s get into it! More about today’s guest: Francesco was born in Alba and is the owner and CEO of Well com, the largest Italian wine communication agency. He has contributed to the international development of some of the most famous Italian brands, working for Protection Consortiums, large companies and boutique wineries. Co-presenter of the podcast “La retroetichetta”, he has developed a strategic methodology called identity-centered design and carries out academic research and me